Christopher Bailey Launches Mr Burberry Eau De Parfum
Obtain the essence of the British nightlife in a fragrance bottle.
Is there nothing that Christopher Bailey cannot do? The Chief Creative of Burberry is a multi-hyphenate whose latest spearhead includes the launch of Mr Burberry Eau de Parfum—the latest chapter in the brand’s Mr Burberry fragrance story. Produced in collaboration with renowned “nose” Francis Kurkdjian, the fragrance is an olfactory expression inspired by the energy of London at night. Layered with spicy accents over a woody base of amber and smoky vetiver, the sensual fragrance fuses the classic notes of British male perfumery with a modern twist. Customers will also be able to personalise their own black lacquer bottle, the design of which references Burberry’s classic black Heritage Trench Coat, through a monogramming service available both online and at the Burberry ION Orchard store.