This Is The Most Popular British Brand On Instagram
For the second year running.
BY Sarah Karmali | Dec 1, 2017 | News
Burberry has been crowned the most popular British brand on Instagram for the second year in a row, according to a report by social-media analytics firm Iconosquare.
The brand, which shares a mixture of campaign imagery, product shots, editorials and red-carpet pictures of celebrities wearing the label on Instagram, has more than 10.4 million followers.
In second place was Topshop, with 9.2 million followers, followed by Jimmy Choo with 7.3 million; Asos with 6.6 million; Alexander McQueen with 5.3 million; and Stella McCartney with 4.5 million.
According to WWD, the report also noted that 'British brands have a long way to go,' giving examples of American brands Nike (with 75.2 million) and Victoria's Secret (with 57.7 million), and French fashion house Chanel (with 25 million) - the three top the global list.
"Burberry should be especially pleased with their efforts as they have topped our British brands on Instagram study for the second year running and boosted their follower count by over 2 million over 12 months," said Romain Ouzeau, CEO of Iconosquare.
"A strong social media presence is an essential component of any successful marketing strategy. The top ten most popular British brands on Instagram have all been able to successfully promote aspirational lifestyles to a wide audience of people and will reap rewards this holiday season."