Esquire Q&A: Lewis Hamilton x Tommy Hilfiger
The 4-time Formula One world champ was recently announced as the Global Brand Ambassador for Tommy Hilfger.
BY Eugene Lim | Mar 22, 2018 | Fashion
Esquire sat down to speak to with the man himself on the decision to take on the role of brand ambassador, his favourite pieces from the collection, as well as dishing out some style advice.
ESQ: What drove you to take on the role of Ambassadorship for TOMMY HILFIGER?
Lewis Hamilton: TOMMY HILFIGER is an iconic American brand that was impossible to miss as a kid, whether you were into fashion or not. Fashion is a growing love for me and having attended the TOMMYNOW runway event for several seasons, I’m always amazed at how the brand is able to reinvent itself with every collection and through innovative technology. That takes a lot of creativity, and I’m super excited to join the TOMMY HILFIGER family.
ESQ: What do you like about TOMMY HILFIGER's designs?
Lewis Hamilton: I like to stand out from the crowd, and TOMMY HILFIGER’s cool, all-American designs allow me to add an effortless yet sophisticated twist to my outfits. From perfectly tailored suits to playful and elevated pieces, it’s a brand that caters for any occasion.
ESQ: What are your favourite pieces from Spring 2018 pieces?
Lewis Hamilton: I’m a big fan of light outerwear, like the versatile bright blue hooded jacket with racing stripe details from TOMMY HILFIGER Sportswear. I love the reversible satin bomber jacket from HILFIGER COLLECTION, which can dress up any look.
ESQ: What do you feel that you have in common with Tommy Hilfiger (the designer)?
Lewis Hamilton: I’ve always admired how Tommy never gave up on his dreams of building a global lifestyle brand, even when times were tough. I believe that when you get knocked down, it’s not how you fall that matters, but how you get back up, and Tommy and I both take life lessons away from these moments. Always believe in yourself, and don’t let anyone tell you that you can’t achieve your goals.
ESQ: You got in a car with Gigi for the Spring 2018 campaign – what did you think of her driving skills?
Lewis Hamilton: We had a laugh! Gigi was great behind the wheel even though she was quite nervous. It’s always fun sitting in the passenger seat and letting someone else roll with it.
ESQ: Where does your love of fashion come from?
Lewis Hamilton: Growing up, all my family’s money went into racing, buying tires and fuel, so fashion is something I was quite oblivious to. I started exploring fashion in my early 20s, and I’ve grown to feel more confident about experimenting with different styles, and just being myself. I’m fortunate to have friends who work in the fashion industry, and I’m constantly fascinated by their creativity.
ESQ: What are five fashion essentials you cannot live without?
Lewis Hamilton: Everyone should have a well-tailored suit. Wear it with a freshly pressed shirt and a great watch, and you can’t go wrong. A pair of well-fitted jeans is always a wardrobe essential. When I’m at home, I’m very casual and love to relax in tracksuits. I don’t like to dress like everyone else so I pick bright colours and patterns, adding my personal twist to the outfit.
ESQ: What connection do you see between sport and fashion?
Lewis Hamilton: Fashion is like racing, it never sleeps. In Formula One, fashion is not something teams and racing drivers necessarily focus on, but I’m obsessed with style. I always make sure to look classy in my race suit.
ESQ: What is your fashion advice for men?
Lewis Hamilton: Why wear the same as everyone else? Fashion is about experimenting. Men should be confident about trying out new things. Do whatever suits your personality and your emotions, and take the time to find your style. Don’t try to be someone else. That’s all that matters.
ESQ: What drives you in your personal life?
Lewis Hamilton: I truly believe we are all destined for greatness. We should all take it upon ourselves to try and shine as bright as possible. It will inspire the person next to you to do the same.