How Reebok Is Gearing Up for the Sneaker World's Innovation War
Flexweave makes its debut on February 1.
BY Jonathan Evans | Jan 30, 2018 | Fashion
There's an innovation arms race in the sneaker world right now, with all the major players fighting to establish primacy with the ever-more-ambitious formulations and fabrications. The latest entry into this ongoing conflict: Reebok's Flexweave, which uses an open figure-eight construction that allows for as many (0r as few) strands of fibre as desired for each portion of a garment or shoe upper.
Why does that matter? Because that kind of specificity allows for a totally tailored piece of fabric that stretches where comfortable and supports where necessary. The first shoe made with the technology, the Flexweave Fast runner, drops on February 1. But it's not the only thing Reebok is using its newest technology to create.
Image by Reebok
To celebrate this new launch, the Reebok Innovation Collective (which developed Flexweave) tapped designers from across the globe to make something truly unique from the material. Those ranged from a pair of GPS-enabled gloves from Joe Doucet to an "active seat" by Dutch collective Odd Matter and—my personal favourite, just because of its sheer weirdness—an altitude training mask by UK shop Modla.
The catch? These one-of-a-kind items aren't available for purchase. Fans of the new material will have to make due with the Flexweave Fast for now, and keep an eye out for new silhouettes as they drop throughout the rest of the year. Not a bad consolation prize.