Prada’s New Look Gives Streetwear A Digital Edge

A sheath from the showers.

BY Jon Roth | Mar 8, 2017 | Fashion

Photograph by Clément Pascal

In the past, rain jackets always suggested camping in a downpour or standing knee-deep in mud at Glastonbury. Suddenly, though, thanks in part to a cameo in The Hunger Games and The Lobster, foul-weather gear has become the outerwear of choice for urban bad-asses. Just ask Miuccia Prada, who put her own spin on it this season—cyberpunk meets Outward Bound—complete with a pixelated radar print that mimics Google Earth. Yes, it looks cool, but it is also (shocker!) practical: water-resistant, lightweight, easy to pack and dramatically capacious. Consider it your go-to utility cloak for the 21st century. 

Rain coat, SGD3,600*, jacket, SGD2,400*, shirt SGD700*, trousers, SGD780*, shoes, POA, and socks, SGD300*, all by Prada.

*Denotes translated price