Nike's New Tech Pack Is All About Innovation and Style
It's a whole new way of making apparel.
BY Jonathan Evans | Feb 23, 2017 | Fashion
Jessica Lomax knows a thing or two about the convergence of fashion and innovation. It's right there in her title: Senior Innovation Designer for Nike Sportswear Apparel. So when Nike dropped its latest Tech Pack—a tightly edited collection of jacket, pant, and T-shirt silhouettes in the company's proprietary Tech Knit—we reached out to her to get the lowdown on what makes these products special.
Here, alongside campaign images featuring Olympic fencer Miles Chamley-Watson wearing the new gear, Lomax explains what separates the latest iteration of Tech Knit from the rest of the performance-wear pack.
There are four areas that the innovation plays out in the garments. First, through engineered breathability. Mapped to the body, knit weights vary within the garment to help keep body temperatures in check. This mapping results in an engineered double-layer knit for colder areas (in the front and on the hood) and pique-knit mesh structures on temperature sensitive areas. Second, the innovation in the product allows for enhanced mobility. The hood, back, and sleeves of the garments are specially engineered to ensure maximum mobility. Third, we focused on functionality. There is unique and deceptive functionality built into embedded storage systems with adaptive utility. This makes items easy to access while keeping the garment light and sharp. Finally, the latest collection of Tech Knit is designed as a head-to-toe ecosystem, which offers diverse day-to-day options for his individual needs.
On the challenges of new apparel technology…
One of the main challenges we face is due to the fabric and the fit being simultaneously created on one machine, a dual method of make. In most apparel design, we find the fabric and then cut the pattern from it. But with Nike Tech Knit, these are being created in tandem; by changing the material or yarn, the silhouette becomes affected.
…And its benefits:
Although at times a challenge, this dual method of make in Nike Tech Knit, is also one of its greatest opportunities. It is a different approach to a cut-and-sew design, where we can design the fabric and the garment together, allowing us to engineer specific pieces that are mapped to the body to have built-in function.
From: Esquire US