The Founders Of Saturdays NYC On Their Ambitious New Collection
Turns out it all started with a ceramic vase.
BY Scott Christian | Feb 24, 2017 | Fashion
Though it all started back in 2009 as a way to express the three founders' love of surf culture, Saturdays NYC has since moved way past its beginnings as a maker of tees and high-end boardshorts. There's the magazine, the coffee shop (located in the West Village store), and now a spring/summer 2017 collection that fuses the laid back vibe the company is known for with a new push into men's tailoring.
"We've always wanted the brand to encompass our entire closet," co-founder Morgan Collett explains. "We love the opportunity to dress up." The first dip into the world of tailoring came last year when the brand collaborated with Mr. Porter on an 18-piece capsule collection, which, along with tees and swim trunks, included a cotton blazer with matching trousers and dress shirts.
For this year's spring/summer collection, the brand has added even more to its tailoring repertoire, with a lineup that includes a linen double-breasted blazer and matching trousers, along with a military-inspired trench coat, button-down shirts, and a nylon satin bomber jacket.
We spoke with Saturdays co-founders Colin Tunstall and Morgan Collett about what inspired the new collection, and how the lines are blurring between tailoring and casual style in menswear.
On their inspiration for the collection:
Colin: "Our designer's wife was spending a lot of time making ceramics. The process as well as the end result became part of the collection because of that. From the clay and ash-based dyes in our sweats, to some of the print stories and colorways."
On how tailoring and casual menswear are intermingling:
Colin: "The lines are definitely blurring these days. Its cool to see pieces mixed and styled in different ways. But at the same time, classics are classic. There is a yin and yang with creativity and traditional styling."
On how they try new things while maintaining the core of the brand:
Morgan: "I think if it comes naturally, hopefully your audience will see where you're coming from and follow along."
On any personal favourites from the collection:
Colin: "I love the garment dyed Clyde trench coat. The weight, the oversized lapels, and the saturation of the colour in the dying process turned out beautifully. Even our logo was dyed through, which turned out super unique."