These New Jeans Are Good for the Planet and Your Wallet
Everlane is finally launching an eco-conscious denim collection.
BY Christine Flammia | Aug 29, 2017 | Fashion
Fast fashion and cheap manufacturing practices might save a brand money, but the other costs are entirely too high. It's a sentiment held by ethically driven fashion houses and anyone who has ever looked into how much chemical waste is created from making a single pair of jeans. Thankfully, there are brands like Everlane. The San Francisco-based company has been in business for years, but never made jeans because it couldn't find an equally eco-conscious manufacturing partner—until now.
Everlane's new denim collection will be available online September 7, and will retail for USD$68 a pair. And it's remarkably sustainable. The denim fabric—sourced from Japan—is manufactured in a factory in Vietnam that touts its environmentally friendly practices proudly. The outpost is LEED certified (the official mark of environmental responsibility), and has built sustainability into every one of its processes, including alternative energy and water recycling.
The water recycling is especially important: Denim manufacturing is one of the biggest water polluters in the world, both in fashion and beyond, dumping chemicals and dyes into local water sources in startlingly high concentrations. But Everlane's jeans factory is one of the good ones: 98 percent of the water gets reused instead of flushed out into the surrounding area. Plus, Everlane crafted the line with a weightier denim that will keep its shape, but still has enough stretch for you to feel comfortable. We'll take one in every colour.