Our Favourite Swedish Label Provides Some Trendy Bum Coverage
With a little help from Actually & a Russian designer.
Immediate associations jump to mind: Allen keys and plywood, self-assembly and the winding $1 hotdog queue on the weekends (amateurs, everybody knows the chicken wings are where it’s at). Ikea’s vortex sucks you in with hope and potential, self-improvement Nirvana via the self-assembled path of home-improvement and labels charged with the allure of the unpronounceable. Names like Yddingen (sink cabinet with 2 drawers) or Sandhaug (nightstand), as exotic on the tongue as a Rubchinskiy or Alaia, and it seems, now just as wearable (just check out the one-of-a-kind handcrafted Ikea-mask by Wang Zhijun below).
Thanks to the buzz surrounding the USD2,145 Ikea-inspired, luxury blue leather Balenciaga tote that made an appearance at the French brand’s SS18 show in April, Ikea has become a style icon of sorts, it’s ubiquitous USD0.99 FRAKTA bags are seen on high-profile Instagram feeds and as a limited-edition co-branded tote with the Paris-based uber cool retail space Colette. Or get in on the DIY action, like these Ikea-enthusiasts on HighSnobriety. But if the only thing you know how to make are solid G&Ts, take heart—Singapore-based concept store Actually and Russian designer Nikita Gruzovik have teamed up to bring you a 90’s-inspired fanny pack in what they call ‘a more handy Frakta’. Water-resistant, with its iconic rustling acoustics and excellent for carrying around everyday essentials, it also leaves you hands-free even as it totes its own irony. Wear it to a rock concert or to granny’s 90th birthday, just don’t wear it to Ikea unless you want to end up assisting people on furniture queries all day.
The Actually X Nikita Gruzovik Ikea Fanny Pack drops in August at ACTUALLY @ OrchardGateway, 277 Orchard Road #03-18, Singapore 238858.