Apple Says You'd Better 'Arrive Early' for iPhone X Lines
Even then, getting one will be extremely difficult.
BY Sarah Rense | Oct 26, 2017 | Technology
Do you need to line up early to get an iPhone X when it is released November 3? Short answer: Yes. Apple said in a press release that walk-in customers “are encouraged to arrive early" to retail locations if they did not pre-order their phones online. (Pre-ordering starts October 27 at 12 a.m. PST, or 3 a.m. EST., or 3.01pm, Singapore Time)
Long answer: Yes, but don't automatically assume that you will get an iPhone X just by arriving early. When Apple launches a new product, it generally has at least 10 million units on hand to sell, and those units usually sell out between pre-ordering and in-store purchases on the launch date. However, analysts predict that Apple only has two-to-three million units ready to sell of the iPhone X, due to the difficult, delayed production process. In other words, there will be a third as many iPhones (at most) to go around.
And it isn't just launch day, either. Japanese news service Nikkei reported that Apple will only be able to produce 20 million units total this year, half of what was expected. The issue stems from the iPhone X's face recognition feature, which is creating production problems.
It also doesn't help that Apple's iPhone X is supposed to be the future of smartphones, and the prettiest piece of technology sold to consumers thus far. Hype is so high for it that iPhone 8 sales have suffered—people are holding out for the iPhone X, despite that $1,000 price tag and iffy availability. All signs point to a hectic November roll-out in which only a fraction of eager customers actually get their hands on the iPhone X. Everyone else will be waiting around to 2018—or settling for an iPhone 8.