Diesel Is Now The Official Style Partner Of AC Milan
AC Milan is now scoring off-field in style too.
Diesel, the brand famous for its denim jeans and eye-catching ads, is now the official style partner of legendary Italian AC Milan football club. The partnership kicks off today and will last for the next 3 years, with Diesel dressing the famous Italian team off-field, which we’re guessing, will involve a lot more of the famous Diesel denim.
Renzo Rosso, Diesel’s Founder, cites that it is a dream come true for him and his family, stressing that the brand will be focusing on making “this collaboration unique, fueled with irony, innovation, and modernity.”
Whilst AC Milan Vice-President and CEO Barbara Berlusconi deems it a “strategic partnership to reach out to the younger market, following the path of other top European clubs”
Either way, we’re sure that with both Italian icons sharing many of the same values, including team spirit, a fearless attitude, and the will to win (along with the very Italian approach to looking effortlessly good), this match is nothing but a score.