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Burberry's Video For The Latest Men's Fragrance Is Shot By McQueen

Watch the campaign video to find out what the fragrance is like.

BY IAN LOH | Apr 5, 2016 | Grooming

Burberry

Today, British iconic brand Burberry releases its new fragrance for men, Mr. Burberry. The fragrance captures the essence of London, and its bottle is inspired by their signature black trench coat.

The scent created by Chief Creative and Chief Executive Officer Christopher Bailey and perfumer Francis Kurkdjian, is a sensual herbal woody EDT which opens up with notes of grapefruit, cut with a base of earthy vetiver and smokey guaiac wood. We can go on about the scent, but you're better off finding the nearest Burberry counter to smell it yourself. 

Wait, so who IS Mr. Burberry?

Basically, the fragrance and the bottle combine is to encapsulate Mr. Burberry: the man and the world he lives in.

Sounds vague?

Don't worry, the campaign film, shot by award-winning director, Steve McQueen will help you understand that idea better.

Featuring British actor and musician Josh Whitehouse and British model and actress Amber Anderson and soundtracked by British singer-songwriter Benjamin Clementine, McQueen says, "the film was shot on 70MM film. As there are only roughly six of these cameras in existence in the world, this was a unique proposition. What I wanted to engage with was a special, sensual moment in time for these two lovers, which was intimate but in actuality was epic."

Well, sensual is definitely the right word to describe the beautifully-cinematically-shot film. Watch the steamy film here.