Style

Follow The Lead Of Mr Burberry To A Familiar British Twilight

A scent with notes of London, anywhere.

BY Lestari Hairul | May 2, 2017 | Grooming

Photographs by Ivanho Harlim and Shysilia Novita, Styling by Eugene Lim

 

The sax wails its opening riff from Rafferty’s Baker Street as he strides on a street transformed, black trench left open despite the cold drizzle. No brolly, the fine drops are kissing reminders of the city he loves the most. It’s an evocation that surfaces again and again, all it takes is the melody of a familiar tune, the echo of a distinctive accent, or the whiff of a scent, to bring him back.

That scent in this case is the layered symphony of cinnamon, patchouli and amber that makes up the nuances of Mr Burberry Eau de Parfum—invoking a city of unique juxtapositions, conveyed through the expressive nature of the scent. You could be miles away—in Sydney, Jakarta or even in Singapore—but what beckons is the sensorial equivalent of London Calling. A spritz hints of 3 am strolls in Shoreditch, of Regent’s Park after the rain and a G&T at the bar, it is a thrilling olfactory journey of contrasts. It transports you there, even if it is Ann Siang Road you’re stumbling down on a warm night, not a kebab stand in sight. As the evening draws on, the crisp tarragon notes of Mr Burberry Eau de Parfum settle into a smoky vetiver that is as comforting as a warm coat. The result? An elegant, masculine scent that elicits unexpected freshness. Like the Heritage trenchcoat that inspired the design of the flacon, the scent itself is both understated and classic. Yet, beneath its refined façade lies the unbridled potential for rakish adventure.


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