Y-3 Teams Up With i-D To Present The Y-3 Sport Capsule Collection
The sports-inspired fashion brand is finally making the move to workout-friendly gear.
BY JONATHAN EVANS | Apr 15, 2016 | Fashion
Y-3 is basically the grandaddy of athleisure. Founded in 2002 as a collaborative effort between the folks at Adidas and Japanese avant-garde designer Yohji Yamamoto, it brought fashion and sport together before anyone decided to coin a terrible portmanteau to describe the intersection. But despite its activewear inspiration, the brand didn't actually make anything specifically designed for working out for more than a decade.
Now a new capsule collection called Y-3 Sport will finally bring fans of the label's blacked-out aesthetic something that they can wear to the gym. "Sport is Y-3. It is the brand's central essence and inspiration, and the reason I approached Adidas in 2002 to collaborate together," Yamamoto said in a press release. "We want to be bold. This will define a new chapter in our 15-year history together."
The capsule will incorporate functional details like seamless knits, bonded construction, and laser-cut ventilation based on heat-mapping technology to help you keep comfortable and cool during your athletic pursuits. In celebration of the launch, Y-3 put together a short film along with director Nathalie Canguilhem and the folks at i-D magazine. It's just as brooding and stylish as you'd expect.
The collection hits stores and the Y-3 site today. If past releases are any indication, this stuff isn't going to stick around for long.
From: Esquire US.