Style

Uniqlo And Christophe Lemaire Are Joining Forces In A Big Way

The French designer will be the artistic director of a new line called Uniqlo U.

BY Jonathan Evans | Jun 10, 2016 | Fashion

Uniqlo

For those who favour well-made, accessibly priced clothing (and honestly, who doesn't?), we have very good news. Christophe Lemaire, the French designer behind the eponymous label, has once again joined forces with Uniqlo

Last fall saw the introduction of the hugely successful Uniqlo and Lemaire collection, a collaborative effort that was completed in spring 2016. But now Lemaire—who has logged time at major players like Lacoste and Hermès and oversees his own namesake collection—will be working with Uniqlo in a more permanent capacity. The Japan-based brand has appointed him artistic director of the brand's R&D centre in Paris as well as a new line called Uniqlo U, which will debut in July and hit stores in the fall.

"The opportunity to design good clothes for an affordable price is what excited me about Lacoste at the beginning," Lemaire told industry site Business of Fashion. "And when Uniqlo contacted me after I left Hermès, it was the same thing. 'The best of the most at the least'—that's how I think of it." 

Those who know Uniqlo are likely familiar with the +J collaboration with Jil Sander, a higher-end (and higher-priced) collection that has since shuttered. But Lemaire is adamant that Uniqlo U will be "a little more democratic," as he put it. "The biggest issue was to design things that are essential enough to be timeless, and understood by everyone. Elevated basics, I call them. Our ambition is to fill the gap between what's fashion and what's 'normal.'" 

Our ambition is to fill the gap between what's fashion and what's "normal". 
 

If his prior work with Uniqlo is any indication, Lemaire's trademark brand of louche French minimalism paired with an easygoing sensibility will translate to effortless garments that manage to feel just different enough to stand out. 

In other words: You should be excited. Some really great, totally affordable clothes are going to be coming your way very soon.

From: Esquire US.