Style

Behold, The Pitti Peacock

These ridiculously overdressed guys just got the mockumentary they deserve.

BY SCOTT CHRISTIAN | Jun 16, 2016 | Fashion

Finally, the truly studied take on the Pitti Peacock that the world has been waiting for. How long did these guys have to strut around in their Edwardian-prince-cum-Willy-Wonka finery to get people to take notice? Kind of like Comic Con for guys who know 17 ways to fold a pocket square, Pitti Uomo is the epitome of garish sartorial obsession. And now there is a new mockumentary to chronicle it.

We're not sure why hero filmmaker Aaron Christian created the hilarious The Life of the Pitti Peacocks, but we're very happy he did. The four-minute clip is a satirical nod to nature documentaries like Planet Earth, but with preciously dressed men as the subject. And it's satisfyingly on-point in its approach, with deadpan narration detailing the myriad ways in which these overdressed dandies clamour for attention—the bright colours, the loud patterns, the pocket squares exploding out of breast pockets, and the hats, dear God, the hats—while ensuring no woman will never go near them.

"Research has demonstrated that peacocks spend up to 30 percent of their time, almost a third, looking at the other males...In other words, sizing up the competition," says the David Attenborough-esque narrator, pointing out the fact that acknowledgement from their own kind is the most potent addiction. Of course, given the peak absurdity of the whole enterprise, it's likely that the peacock's time in the sun is waning. The creation of Christian's historical document is important then to preserve the memory of "nature's most extravagant narcissist.”

From: Esquire US.