And The Next H&M Collab That Cool Teens Will Mercilessly Fight Over Is... Kenzo
People love H&M's designer collaborations—maybe a little too much.
BY JONATHAN EVANS | May 26, 2016 | Fashion
People love H&M's designer collaborations—maybe a little too much. New releases sell out online in minutes, and physical stores are overrun with shoppers so enthusiastic that throwing a few 'bows or yanking a shirt out of someone's hands is par for the course. (Not to mention lining up outside the store hours or days before the drop.)
It happened with Balmain last go around. It happened with Alexander Wang and Maison Margiela and a host of others before that. So, who's lower-priced wares will the Cool Teens will be fighting tooth and nail over this time? Parisian label Kenzo!
As you can see from the teaser, there's no shortage of animal prints. Which makes sense, considering one Kenzo's best-known items is an extravagantly embroidered tiger sweatshirt:
Now everyone can have one! (Presumably.) The collection hits stores this November. Expect a whole lot of hubbub in the run-up to the the main event, and a whole lot more the day of. And if you want to get something for yourself, maybe take up kickboxing or Krav Maga or something. Those teens don't fuck around.
From: Esquire US.