Style

Find The Rhythm And Move With BOSS In Their New Fashion Film

The energy in this film parallels their Autumn Winter 2016 collection.

BY sarah chong | Aug 14, 2016 | Fashion


Hugo Boss, known for their classic and sharp tailoring takes their clothing this season to the dance floor. Starring in this fashion film entitled “Rhythm & Moves” is Dutch model Sven de Vries, directed by Barnaby Roper. The film follows a restless young man in a '70s vibe office beginning to explore the empty office and factory space. As he moves, snaps his fingers and slides around, the energy in him brings the machines to life.

The film’s colour palette and energetic mood syncs with the Autumn/Winter collection that sees deep reds, charcoal, tan and the iconic materials of houndstooth, corduroy and pinstripe. All paired with a classic white sneaker showcasing the contemporary collection with a touch of fun. Now, hit it!