Style

Band Of Outsiders Unveils Their New Creative Team, Again

Barely weeks after the last three showed their first (and last) collection, the new trio relaunches with menswear.

BY Janie Cai | Dec 16, 2016 | Fashion

Angelo Van Mol, Daniel Hettmann and an unnamed stylist takes over the creative helm from the previous trio.

 

Who can deny the shock and ensuing speculation, which rippled through the industry, on the departure of Hedi Slimane from Saint Laurent? As luxury brands grapple with the ups and downs of having celebrity designers helm their label, one LA-based brand has decided on an opposite approach: by having not one, but three creatives helm its collections. Except, well, this isn’t its first time.

Band of Outsiders, the cool-kid label known for its shrunken silhouette and mix of preppy styles worn with disaffected nonchalance, was founded by Scott Sternberg in 2003. It started out as a menswear-focused label that grew into a much sought-after brand. They later offered both men’s and women’s lines. Retail expanded to 225 stockists worldwide, including Barneys, Saks, MR PORTER and Colette, and flagship stores sprouted in Tokyo and New York.

 

Band of Outsiders A/W14 campaign, featuring Andrew Garfield and Josh Brolin, shot by Scott Sternberg.

 

Often worn by celebrities such as Jason Schwartzman, Aziz Ansari and Emma Stone, Sternberg’s sudden departure from the brand in June 2015 came as a surprise. As reported in an earlier article from Esquire US, CLCC SA had invested over USD2.5 million in the label and, after Sternberg defaulted on obligations in their investment contract, the fashion venture capital firm held an initial public auction of its intellectual property and inventory and later purchased the brand.

After Sternberg’s absolute departure, Antwerp-based Niklaus Hodel, Matthias Weber and Florian Feder were brought in by CLCC SA as the new design team. But barely weeks after their first S/S17 collection had hit the runway at the New York Fashion Week, they have been unceremoniously replaced by… yet another trio.

This new line-up includes Savile Row-trained designer Angelo Van Mol, who graduated from the Royal Academy of Antwerp. Brand Director Daniel Hettmann, whose experience includes show production for Vetements, and an unnamed stylist who will be announced later.

 

Band of Outsiders A/W14 campaign, featuring Jason Schwartzman shot by Scott Sternberg.

 

The brand has made an official statement that the trio will focus on “creative collaborations with artists, designers, social activists and inspiring individuals–coming full circle back to the brand being truly a ‘band of outsiders’.”

According to the Band of Outsiders, the new team will present their A/W17 collection to buyers and press privately during Paris and New York market in early 2017.

Retail prices will range from USD85 for T-shirts to USD1,500 for premium pieces. But in terms of the collection it remains to be seen if this new cohort of creatives can effectively replicate Sternberg’s magic touch and encompassing vision. 

Or they could remain, ironically, as outsiders in a fast-paced, seemingly saturated industry.


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