You Can Now Buy A Car On Mr Porter

It takes armchair shopping to a whole new level.

BY Janie Cai | Feb 22, 2016 | Fashion

Now you can purchase a brand-new BMW i3, a car that Mr Porter has partnered with BMW I to design and produce. A one-of-a-kind, limited edition electric car, the launch ties in ties celebrate Mr Porter's fifth anniversary and celebrate a limited number of BMW i3 cars will be available to purchase from the website, deliverable in the UK only, beginning 18th February 2016.  

Inspired by the Tuxedo, one of the most enduring and stylish garments in menswear, the is a collaborative effort between both the Mr Porter and BMW i design teams, encapsulating  style and substance in one motorized package.

As Mr Toby Bateman, Managing Director, Mr Porter, puts it, "Working with the best in class in the automotive industry felt like a very natural step and we were thrilled to collaborate with the team at BMW.  We have kept all the high specification components one would expect from BMW and added a bespoke interior and exterior finish, which is very much in keeping with our aesthetic. As pioneers of the electric vehicle BMW i was the perfect partner in this project, as we share similar brand values and both relish the opportunity to be the first to market for projects such as this. We also hope to make the car available in other markets in the future."

Even better is the fact that Each purchase comes with a Mr Porter Travel Essentials Kit housed in a sleek BMW i holdall: exclusive items include a Leica C compact camera, Cutler and Gross sunglasses and a special issue of Wallpaper City Guide books.

Now we’re wondering how they’ll top that for next year’s anniversary.