Hugh Jackman Has A Story To Tell
Follow Hugh Jackman in “The Montblanc Story” as he travels through 110 years of the Maison’s pioneering spirit.
BY Patrick Chew | Apr 11, 2016 | Accessories
The need to celebrate history and heritage whilst embracing innovation is so overused by luxury brands that people turn away the moment the phrase is uttered. And that’s why you need to make use of someone worth listening to.
Cue Hugh Jackman.
The beautiful man from Down Under, who happens to be the global brand ambassador for Montblanc, stars in the Maison’s “Pioneering since 1906. For the pioneer in you” integrated campaign that sees him standing atop a snowy mountain, recounting the exciting story of Montblanc—from its founders’ bold ambition to revolutionise the culture of writing with an innovative fountain pen to becoming the renowned creator of outstanding writing instruments, timepieces, leather goods and elegant jewellery.
Directed by Directors Guild of America award winner Andreas Nilsson and shot in Budapest, the cinematic film features over 70 actors and ridiculously elaborated sets that chart the brand’s trajectory over the last 110 years.
As Jackman revisits Montblanc’s pioneering milestones, he encounters Montblanc founding fathers August Eberstein, Alfred Nehemias and Claus Voss, the arrival of the first Rouge & Noir safety fountain pen that inspired the Maison’s latest collection of writing instruments, the technical innovations of the early 20th century and the great Atlantic crossings that had an indelible impact on Montblanc’s founders now illustrated in the new 4810 Collection of fine timepieces.
Visit the “Montblanc Universe” digital hub for more information.