Paul McCartney teams with Skype to make the world's most soulless love messages
It's 2016 and love is dead.
BY MATT MILLER | Feb 11, 2016 | Music
Nothing says "I love you" like an emoji created for an online communication platform. Skype, in collaboration with Paul McCartney, made ten "Love Mojis," which "are short animated clips that you can use during Skype chats when words just aren't enough." It's either one step better or one step worse than sending your partner a singing greeting card from Hallmark. But, whatever, Sir Paul. At least he seems to be into this completely organic not-at-all soulless artistic challenge:
"It turned out to be a great laugh at the same time as challenging because you suddenly realise you've got to compress a musical interpretation of an expression into less than five seconds. It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practise for me in the studio."
Here's an example of one of these "Love Mojis”.
You're totally gonna get laid when you send your partner the sexy dancing turtle. Oh wait, you're hundreds of miles apart and video chatting. How much did Skype spend on getting McCartney for this? "Maybe I'm Amazed" was a long, long time ago.
First published in Esquire US.