Man at His Best

Here's the David Bowie 'Starman' Super Bowl ad everyone will be talking about

Nice job, Audi

BY John Hendrickson | Feb 4, 2016 | Film & TV

Image from Esquire US.

To paraphrase, Stefon, Audi's 2016 Super Bowl commercial has everything. Copious amounts of Americana? Check. Deep, contemplative stares? Check. Nostalgic yellow hue in the vein of David Fincher? Check. Fathers and sons bridging a generational divide thanks to a sleek modern product? Check. Classic rock soundtrack? Check. 

Oh, and said classic rock soundtrack is "Starman" by the recently deceased David Bowie. Yet somehow, Audi's inclusion of the Ziggy Stardust cut manages to avoid coming off completely and utterly gross. Good job, Audi!

It's right up there with this Amy Schumer and Seth Rogen spot.

First published in Esquire US.