Man at His Best

The PGA Moved Trump's Favourite Sport To Trump's Least Favourite Country

The 2017 World Golf Championship has been moved from Donald Trump's Doral Miami course to Mexico.

BY JACK HOLMES | Jun 3, 2016 | Culture

Getty / Ian McNicol

At first glance, it's bad news for Donald Trump. According to the BBC, the PGA Tour has decided to move the 2017 World Golf Championship from his Doral Miami course because it was unable to find anyone to sponsor the tournament. It seems the prodigious self-marketer's new brand, Apricot Demagogue, has made it difficult to find corporate benefactors for an event that's even tangentially associated with him. Some companies, like Cadillac, have withdrawn their support.

"Donald Trump is a brand, a big brand, and when you're asking a company to invest millions of dollars in branding a tournament and they're going to share that brand with the host, it's a difficult decision," said PGA commissioner Timothy Finchem.

It's not all bad for the presumptive Republican nominee, though. After all, the PGA has decided to move the event to Mexico.

What's more tailor-made for the Trumpmaster 3000 Resentment Machine than a big, powerful corporate entity moving (a slice of) its operations from a proud American facility to just outside Mexico City? Trump has been railing against Mexico from literally day one, when he descended that escalator into the snake pit of presidential politics to tell the world that Mexicans were drug dealers and rapists flooding across our southern border. 

Trump has made a habit of loudly denouncing the trade relationship between the two countries. The Mexicans, you see, are "robbing us." Needless to say, he quickly crammed this one into the narrative.

Trump's argument is a powerful one, mostly because it's rooted in truth. The PGA, like Nabisco and Carrier, is putting profit ahead of (probably hundreds) of American jobs. But unlike the other two, it's not responding to the larger economic forces at work in a globalised economy. The PGA is just trying to get away from Trump's increasingly toxic brand.

All that will soon be lost, however, as this incident is ground up and spit out by the relentless campaign cycle. Finchem, the PGA commissioner, went out of his way to make clear the decision wasn't political, but Trump will take care of that. He has already tied it to his other narrative about Mexico—"I hope they have kidnapping insurance," he told Fox News—and soon it will be just another bludgeon he can use against the dark forces besieging America's brave innocents on all sides.

Then again, according to the BBC, the PGA has purchased kidnapping insurance.

From: Esquire US.