Man at His Best

A CEO Bought Two Full-Page Ads Against Donald Trump

It wasn't cheap.

BY PETER WADE | Jul 18, 2016 | Culture

On the eve of the Republican National Convention, Josh Tetrick spent upwards of USD152,000 to troll Donald Trump. The CEO and founder of Hampton Creek, a vegan food company, took out two full-page ads in the New York Times and Cleveland Plain-Dealer on Sunday to write an open letter to the presumptive Republican presidential nominee. (Cleveland, of course, is hosting the GOP convention.)

"Americans are frustrated and angry and scared. You've channeled this into your nomination," he wrote. "Americans are also good. We're generous and courageous and kind. That's what you've missed."

He goes on to say that Trump's campaign is "un-American" and to support it would be a betrayal of himself and his family.

"Turning away from you is a way to say who we are," he concluded.

Tetrick signed the letter and left a phone number below his signature. If you call, a voicemail picks up to say, "Hi, this is Josh, leave a message."

Unsurprisingly, an automated message follows to inform you that "the mailbox is full."

From: Esquire US.