Buy All The Luxury Goods You WantóJust Don't Be An A**hole
A new study paints an ugly picture of high-end shoppers.
BY Scott Christian | Aug 30, 2016 | Culture
If you're bummed out that you can't afford a USD3,000 embroidered satin Gucci jacket, don't worry, we have a silver lining for you: according to a recent study, those who don't shop at luxury retailers might be nicer people than those who do.
Researchers at Paris Descartes University and University of Southern Brittany found that the mere presence of a luxury retailer like Chanel or Louis Vuitton appears to make passersby less charitable. Using a group of female undergraduate students posing as women in distress—some walked on crutches and then dropped their belongings—the researchers found that participants near luxury stores in Paris were less likely to offer help than those in front of regular stores.
According to the study, 77.5 percent of people in front of ordinary stores were willing to be good Samaritans, while only 35 percent of luxury clients demonstrated the same charitable human impulse. (Of course, it should be noted that this study was performed on the streets of Paris' tonier neighborhoods, which aren't exactly famous for their lack of pretension or general friendliness.)
The theory the researchers put forth for this behaviour is that materialism and conspicuous consumption make people less empathetic towards others. Which kind of seems like an obvious observation, especially if you've ever been to a Supreme drop. And frankly, if you've ever fought for a parking space at discount retailer, you know that a-hole-ish behaviour knows no class.
The real moral of the story here seems to be: buy all the luxury goods you want (we certainly do, when we can). Just make sure you're nice to people when you do it.
From: Esquire US.