Man at His Best

Instagram Now Allows You To Upload Minute-Long Videos

About damn time.

BY Patrick Chew | Mar 30, 2016 | Technology

We’ve all, at one point or another, struggled to decide which 15-second segment of our three minute-long clip to share on Instagram. 15 seconds is just too short a time to properly showcase the epicness of a Dave Grohl guitar solo, nor is it enough to encapsulate your exhilarating experience of skydiving. 

Well, now you have a whole minute for these things. Instagram announced yesterday that it has increased the time limit for videos posted on its platform to one minute. 

Check out Instagram’s minute-long video announcing the new feature:

 

In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com. Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

A video posted by Instagram (@instagram) on